Personal Brands vs Corporate Brands in Accounting
Personal brands are quickly outpacing corporate brands in terms of influence and importance within professional firms. In today’s hyper-connected world, clients and talent alike are drawn to the expertise, authenticity, and trustworthiness of individuals rather than faceless entities. According to a LinkedIn study, 82% of people are more likely to trust a company when its senior leaders actively engage on social media. Additionally, Edelman’s Trust Barometer shows that 63% of employees trust their CEO less than they trust their own peers, highlighting the critical need for individual leadership voices. Discussing this shift offers valuable insights into how firms can leverage personal branding to enhance client relationships, attract top talent, and stand out in a competitive market.