The Rise of the Subscription Model with Ron Baker

Randy Crabtree welcomes Ron Baker back for Episode 82 of The Unique CPA. Ron discusses his new book, Time’s Up: The Subscription Business Model for Professional Firms, and the coming impact of the subscription model in the world of accounting. He reviews the reasons for making the switch in your own firm and makes the case for this metamorphosis through an evidence-based, data-driven approach.

Important Links

Time’s Up: The Subscription Business Model for Professional Firms

Ron Baker on LinkedIn

Ron Baker on Twitter

The Soul of Enterprise

About the Guest

Ron Baker is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. His mission is “To, once and for all, bury the billable hour and timesheet in the professions”. He also hosts the radio talk-show The Soul of Enterprise: Business in the Knowledge Economy on

Ron has toured the world, spreading his message on pricing models to over 250,000 professionals. He has been named on Accounting Today’s Top 100 Most Influential People in the profession between 2001—2007 and 2011—2022; he was voted among the Top Ten Most Influential People in the profession from 2012—2022; he was selected as one of LinkedIn’s Influencers, inducted into the CPA Practice Advisor Hall of Fame in 2018, and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.

Ron’s latest book, Time’s Up: The Subscription Business Model for Professional Firms, was released in December of 2022, and is available from all major retailers.

Meet the Host

Randy Crabtree, CPA

Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.