Viral Marketing with Duke Alexander Moore

On Episode 85 of The Unique CPA, Randy talks to Duke Alexander Moore, best known as the popular DukeLovesTaxes on TikTok, where he has 3.4 million followers and counting. Duke’s passion for the business of taxes is evident as he discusses the growth of his brand and social media presence. He shares some handy tips for dipping your toes into this arena of free marketing.

Important Links

DukeLovesTaxes on TikTok

DukeLovesTaxes on Instagram

Duke Tax

About the Guest

Duke Alexander Moore, best known as DukeLovesTaxes on TikTok, Instagram, and other outlets, uses social media to educate his audience in an engaging and entertaining way, making taxes very easy to understand for non-professionals.

Duke has been featured on ABC’s Good Morning America, Tax Notes, EA Journal and BloombergTax. He has over three million followers on social media, with 3.4 million on TikTok alone, and growing.

He is an Advanced QuickBooks ProAdvisor, Enrolled Agent, and is one of just over 700 tax professionals who has completed the American Institute for Certified Tax Planners training academy leading to the Certified Tax Coach designation, which he earned in January of 2021. Duke founded Duke Tax in 2018, growing it into the social media sensation it is today through the Covid lockdown.

Meet the Host

Randy Crabtree, CPA

Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.