Marketing and Engagement with Mark Koziel

On Episode 33, Randy talks with Mark Koziel, CEO of accounting firm association Allinial Global. Mark discusses the unique challenges (and advantages) of taking over such a demanding position in the midst of the pandemic, the role accounting firms still play as “the ultimate trusted advisor” to the companies they serve, how best to handle the second round of PPP, the importance of cooperation among accounting firms as technology and automation continue to transform the profession, flat fee pricing and the vital need to price your services correctly, and much, much more.

Important Links

Allinial Global

Mark Koziel on LinkedIn and Twitter


About the Guest

Profile photo of Mark Koziel CPA, CGMAMark Koziel, CPA, became the President and CEO of Allinial Global in August, 2020 after 14 years with the American Institute of Certified Public Accountants (AICPA). Leading a team of twenty-nine staff members, he is responsible for strategic planning, financial performance, and the association’s overall growth and success.

A leader and consistent advocate for CPA firms, Mark is well known and highly regarded within the profession. He has appeared among the top 10 of Accounting Today’s Top 100 Most Influential People in Accounting and been named to the International Accounting Bulletin’s Global Accounting Power 50 List.

Mark earned his Bachelor’s in Accounting from Canisius College in 1991. He is registered as a Chartered Global Management Accountant with AICPA, and was first licensed as a Certified Public Accountant in 1993.