With Matthew May

Matthew May, the president of Acuity, returns to The Unique CPA on Episode 139, and he gives Randy the insider’s perspective on Benefit Corporations, better known as B Corps. Acuity started the process of being recognized as a B Corp in 2020, and Matthew talks about the community that surrounds B Corps, the employee-centric image being a B Corp projects, and the difficulty that faces service firms that wish to become B Corps because they don’t have physical supply chains. 

Important Links



Matthew May on Twitter

Matthew May on LinkedIn

About the Guest

Matthew May is the co-founder and VP of Sales and Marketing at Acuity, a virtual accounting solution for entrepreneurs backed by the expertise of CFOs, as well as the CEO of VERIFYiQ. Matthew works to translate accounting for entrepreneurs, by helping navigate tax and accounting rules and speaking the language of entrepreneurs instead of the language of accounting. 

Matthew has a great deal of experience with cryptocurrency and blockchain, and he runs the sales and marketing teams at Acuity. Launched in 2013, Acuity also released a process-based, remote accounting solution, offered at guaranteed fixed monthly pricing, and built on the latest accounting technologies, financial best practices, and the support of accounting experts.

Matthew volunteers in the Georgia technology community and serves on the board of the Atlanta Technology Angels, as well as the Venture Atlanta Advisory Board. He earned his BBA in Accounting from Baylor University in 1997 and is a Certified Public Accountant in Georgia.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.