With Jen Cryder

Randy Crabtree talks to Jen Cryder, CEO of PICPA, the Pennsylvania Institute of Certified Public Accountants, on Episode 148 of The Unique CPA. They discuss the role of state societies in accounting, with a focus on bringing some of the ideas that larger firms have come up with to smaller firms and adapting those ideas to fit. Jen draws on her extensive experience as an audit senior and partner to touch on company culture, preserving that through mergers, and the opportunities that are in front of firms to deal with and thrive through the staffing crisis. PICPA’s vision involves human capital, innovation in startups, and offering a wealth of support and resources to firms of all sizes. Randy probes Jen’s thoughts on salary transparency, work-life balance, and leveraging technology in the tax profession.

Important Links

Jennifer Cryder on LinkedIn


About the Guest

Jen Cryder, CPA, serves as the CEO of the Pennsylvania Institute of Certified Public Accountants (PICPA). She brings the perspective of a CPA with practical experience to help solve problems and create opportunities to truly help members. Leading with transparency and integrity, leveraging experience across Finance, Accounting, M&A, Operations, Business Development, Change Management, Stakeholder Relations, and comprehensive areas of Nonprofit Organization Management, Jen began as PICPA’s CFO, then CFO-COO, before taking on the CEO role.

Jen and PICPA strive to deliver value to members where and when they need it, with connection and engagement, deepening our understanding of our CPA members wants and needs, all to better inform the programs, products, and services that are offered. 

Jen was the first woman to be named CEO at PICPA in the 125-year history of the organization, and she remains dedicated to not only honoring its history, but leading as a strategic partner navigating the future of accounting and finance together.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.