Keeping Connected with Grace Horvath

On episode 56 of The Unique CPA, Randy talks to Grace Horvath, current Vice President of Services at CPAmerica, who will take over the role of President from January 1, 2022, onwards. Grace discusses her history in sales, her understanding of marketing and its importance for CPA firms, the changing landscape of the profession, and how important it member associations are to help guide succession, firm structure, and success both at the individual and firm level.

Important Links

CPAmerica

Grace Horvath on LinkedIn

About the Guest

Portrait of Grace Horvath

Grace Horvath is the current Vice President of Services at CPAmerica. Starting January 1, 2022, she will take over as President of the organization. 

During her ten years at CPAmerica, Grace has gained a solid understanding of the profession, which has helped her in developing programs that support the complex needs of member firms. By driving the strategies of the association, she ensures both member firms and the association retain their competitive edge.

Grace has made a significant impact on the quality and delivery of programs by managing up a senior level of member services managers allowing the association to offer a greater depth of resources across all areas of the firms. She has specialized in sales, marketing, business development, and program & services development, management and implementation in a variety of industries.

Meet the Host

Randy Crabtree, CPA

randy.crabtree@tri-merit.com

Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the bi-weekly “The Unique CPA,” podcast, which ranks among the world’s 10% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumberg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.