With Jennifer Wilson

Jennifer Wilson of ConvergenceCoaching joins Randy on Episode 94 of The Unique CPA. Jennifer is a champion of right-sizing your accounting firm, which sometimes means difficult decisions for the sake of your employees, up to and including firing bad clients in order to, as Jennifer puts it, to “bring hope to the troops.” She shares some strategies for how to get to the right size, with a reminder that it’s the best path to prime your firm for growth.

Important Links


Jennifer Wilson on LinkedIn

Jennifer Wilson on Twitter

Jennifer Wilson on Instagram

About the Guest

Jennifer Wilson is the co-founder of and partner at ConvergenceCoaching, LLC, a national consulting firm for CPAs. Jennifer has been named to Accounting Today’s list of the Top 10 and Top 100 Most Influential People in Accounting, IPA’s Top 10 Most Recommended Consultants and CPA Practice Advisor’s Top 25 Thought Leaders and the Most Powerful Women in Accounting lists.

A frequent speaker, teacher, facilitator, and writer within the CPA profession, Jennifer is also a member of the AICPA, the Association for Accounting Marketing, the CPA Firm Management Association, the American Marketing Association, the International Coach Federation, the New Horizon Group and CPA Consultants’ Alliance. Through ConvergenceCoaching, she specializes in leadership development, driving change, Next Gen, succession planning, strategic planning, leadership, management consulting, talent development, training and development, coaching, consulting, distance learning, marketing, social media, business development, and organizational development for CPA and IT firms and the channel-based organizations who support CPA and IT firms.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.