Uncovering Opportunity with Tatiana Tsoir

On Episode 122 of The Unique CPA, Randy is joined by accounting business expert Tatiana Tsoir. Tatiana shares her journey from accounting to entrepreneurship, and how she helps businesses succeed. Also an author, Tatiana covers an incredibly diverse range of topics, from price psychology to establishing work-life balance. Her passion for developing educational courses and coaching clients with the ultimate goal of bettering lives really shines through.

Important Links



Tatiana Tsoir on Instagram

Tatiana Tsoir on LinkedIn

About the Guest

Tatiana Tsoir, CPA, MBA is an author, speaker, and visionary accountant. For nearly two decades she has worked with entrepreneurs and business owners to help them manage their money, numbers and taxes and become the boss of their bottom line. Tatiana is now committed to coaching business owners to skyrocket their profit at zero additional marketing cost, create a scaled business, sell it, pay no tax on the sale, and never have to work again.

Tatiana is the author of Dream Bold, Start Smart, in which she provides her audience with simple and actionable steps to own their numbers and be confident in their business decisions as they start and grow their business. She is the host of the popular podcast Talk to Tatiana and conducts virtual trainings through top digital platforms.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.