More Important Than Ever with Nick Cavuoto

On episode 64 of The Unique CPA, Randy talks to Nick Cavuoto about the importance of personal branding. Nick shares his own experience with transforming businesses’ marketing efforts, including Fortune 500 companies, and stresses the importance of building a connection with people.

Important Links

Nick Cavuoto on Twitter and LinkedIn

About the Guest

Nick Cavuoto turns today’s top talent into legacy entrepreneurs by leveraging their personal brand to dominate the “attention currency” of their audience. 

You’ll find him featured in Forbes, Entrepreneur Magazine, and Gary Vaynerchuk’s blog.





Meet the Host

Randy Crabtree, CPA

Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.