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Niche, Specialization, and Success

Niche, Specialization, and Success

Unique Cpa Featured Image Ep 138 Greg Kyte - Niche, Specialization, And Success - Tri-Merit

Making Accounting Interesting with Greg Kyte

On Episode 138 of The Unique CPA, Randy Crabtree chats with Greg Kyte about his unusual journey in accounting. From the controversies around the CPE available for listening to his Drunk Ethics podcast, as well as Oh My Fraud, another podcast Greg co-hosts, they discuss the importance of finding a niche in accounting in order to make yourself, and your work, more interesting—which has a cascading beneficial effect on everything you do.

About the Guest

Kyte - Niche, Specialization, And Success - Tri-MeritGreg Kyte is the current host of the Oh My Fraud and Drunk Ethics podcasts, the founder of Comedy CPE, and the Controller and CPA for the Utah Valley Physicians Plaza, where he has served for nearly fifteen years. 

Greg took an unusual path to the profession, starting his career as a math teacher for a decade before switching to accounting in earnest. He subsequently started the ThriveCast with Jason Blumer before moving on to host Oh My Fraud and Drunk Ethics. He also founded Exposure Drafts Cartoons, and his cartoon work has appeared in accounting publications such as Going Concern.

 

Meet the Host

Randy Crabtree, CPA

Randy CrabtreeRandy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.

   

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