With Chris Farmand

Randy Crabtree sits down with Chris Farmand of Small Batch Standard on Episode 152 of The Unique CPA. They delve into the complexities and financial management gaps in the brewing industry, and how that relates to niching principles generally: the importance of deep relationships, industry concentration, and adapting to market changes. Lead generation, value pricing, and client transitions feature as well, with Chris reviewing the experiences he’s had in running Small Batch Standard.

Important Links

Small Batch Standard

Chris Farmand on LinkedIn

About the Guest

Chris Farmand is the Founder and Principal Advisor of Small Batch Standard. When he first started out, he set out to be the premiere accounting technology firm in North Florida. But it didn’t take long for him to realize that technology is only a tool, not a differentiator. He then happened across a brewery in Jacksonville that needed accounting help and saw both the complexities that come with running a brewery, and the opportunity to help a growing industry of entrepreneurs who have potential to create amazing, local products. Once that happened, things changed for good. Small Batch Standard was born, and Chris has spent the last decade serving, learning from, and helping breweries and craft producers across the country.

Chris formerly served businesses across diverse professions and industries before establishing Small Batch Standard. He earned his BA and MBA in Accounting at the University of North Florida.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.