With Roger Knecht

Randy welcomes Roger Knecht, president of Universal Accounting Center, on Episode 93 of The Unique CPA. The host of his own podcast, Building the Premier Accounting Firm, Roger talks to Randy about the systematic approach and educational process Universal Accounting offers to firms to grow, systematize, and improve the efficiency of their practices. He also shares some helpful tips and discusses the importance of focusing on your and others’ mental health.

Important Links

Universal Accounting Center

Roger Knecht on LinkedIn

About the Guest

Roger Knecht is the President of Universal Accounting Center, a position he has held for nearly nine years. He works with business owners specifically nicheing with CPA’s, EA’s, accountants, bookkeepers, and tax preparers. He and Universal Accounting specialize in client acquisition, correct pricing of services, and systematic client onboarding. 

Roger also hosts the Building the Premier Accounting Firm podcast, where he discusses strategies for maximizing the potential of your accounting practice. He received his bachelor’s in communications from Brigham Young University in 1996.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the bi-weekly “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumberg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.