Setting a New Standard for a Traditional Profession

When the bottom fell out of the global economy in 2008, John Sensiba, CPA, stepped into high gear. Determined to save the 30-year-old firm where he worked, he took over as Managing Partner and began a journey he could never have imagined at the time. In this episode, John shares the challenges he faced as he led the practice into a new way of thinking and being as a leader in the community and the profession, as an employer and as service providers. His efforts have more than paid off, taking them to the highly-respected B Corp status – the only CPA firm in California to have earned it.

With 30 years’ experience in the active practice of public accounting, John Sensiba, Managing Partner of Sensiba San Filippo, focuses on leading the firm’s professionals in the delivery of superior client service – helping the communities they serve, the clients they serve, and each other. He is a nationally recognized industry expert and is often leveraged by leading media sources to speak on various significant matters. In addition, he serves as an advisor to other Professional Services firms and has won several awards including the prestigious Mayor’s Award in the city of Pleasanton, California. He is highly active in his community, serving on boards and committees as well as volunteering at his church and other community groups.

Important Links

SSFLLP | LinkedIn | Twitter | Wente Vineyard | Livermore Valley Winery

Meet the Host

Randy Crabtree, CPA

Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.