With Al-Nesha Jones

On episode 147 of The Unique CPA, Randy Crabtree chats with Al-Nesha Jones, founder of ASE Group, about her career transition, starting her own firm, and the lessons she learned to get it to where it is today. ASE Group serves as a beacon of DEI, employing full-time mothers and championing a four-day workweek with empowered employees and flexible schedules based on value billing that isn’t timesheet based. Al-Nesha discusses many of the stumbles she had along the way, resulting in improving firm processes, managing client expectations during COVID-19, the role of advisory services, and creating a firm that truly allows for proper work-life balance.

Important Links

ASE Group Offices

Al-Nesha Jones on LinkedIn

ASE Group on Instagram

About the Guest

Al-Nesha Jones, CPA, MBA, is the founder of ASE Group, a full service accounting, tax, and advisory firm focused on empowering small business owners to build strong, scalable and sustainable businesses. ASE Group is proactive in providing solutions that lead to greater results, bookkeeping that strengthens decision-making and supports business growth, tax preparation that supports compliance and minimizes tax liabilities, education, and advisory that provides clarity to the entrepreneur’s roadmap, reducing stress through tax resolution. ASE Group specializes in making the dollars make sense through solid recordkeeping, proactive tax planning, tax preparation, and year-round advisory support for entrepreneurs in the NJ/NY/CT/PA area.

Prior to founding ASE Group, Al-Nesha served as Associate Manager of Financial Reporting at Prudential, and as an Assurance Associate, rising to Senior, at Ernst & Young. She is married and the mother of three children. An adjunct instructor in accounting, Al-Nesha has been named to CPA Practice Advisor’s “40 Under 40 list” and is a member of the National Society of Black CPAs, the National Association of Black Accountants, the CHIP Professionals Council, and serves as president of Black Owned Everything, a New Jersey non-profit.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.