Planning and Shaping a Whole New Adventure

Working for a couple of decades in the security and identity of a large regional firm offers numerous gifts of experience, learning, contacts, and more. But what happens when the decision is made to strike out on your own? In this episode, Heather Martin, CPA, discusses her journey through leaving a large CPA firm and the planning and implementation of steps to create a new business on her own. 

Heather Martin, CPA, specializes in providing tax and business advisory services, working with both businesses and individuals for their tax return and transaction planning needs, including accounting assistance and software implementation. Her goal is to make financial information easy to understand and meaningful to the business owner overall, in order for them to make wise financial, tax, and business decisions. Industry interests include real estate and construction, manufacturing, healthcare, start-ups, individual tax planning, along with numerous others.

Important Links

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About the Guest

Meet the Host

Randy Crabtree, CPA

Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.