With Horst Schulze

Randy welcomes a very special guest, legendary hospitality leader Horst Schulze, on episode 127 of The Unique CPA. The co-founder and former COO of Ritz-Carlton hotels, as well as the founder of Capella Hotel Group, Horst shares invaluable insights on achieving excellence through defining a specific goal for your business, empowering employees, and making customers feel cared for. Underlying his philosophy, which is centered around having a concrete, attainable goal, is a sense of responsibility to people and society. He also discusses his book, Excellence Wins, which has been purchased en masse by CEOs around the world to help shape their organizations’ culture.

Important Links


Excellence Wins on Amazon

About the Guest

Horst Schulze is a legendary leader in the hospitality industry, known worldwide for his role in establishing The Ritz-Carlton Hotel Company. Born in a small village in Germany in 1939, he worked in hospitality from the age of 14. As co-founder of The Ritz-Carlton, he helped grow the brand to be recognized as delivering the finest customer service in the world. After retiring from Ritz-Carlton, Horst went on to found Capella Hotel Group and continue setting new standards of excellence.

Now, Horst dedicates his time to educating others on his principles of visionary leadership, employee empowerment and a relentless focus on caring for customers. He has authored the bestselling book Excellence Wins, which shares lessons learned over his illustrious career. Horst is a highly sought-after speaker who inspires audiences everywhere with his contagious passion for excellence.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.