With Brian Kush

On Episode 88 of The Unique CPA, Randy talks to Brian Kush, co-founder of Intend2Lead, about things leaders in the accounting profession can change to make themselves and their workplaces healthier, happier, and more productive. They discuss the concept of intentionality, the importance of being openly vulnerable because of the relatability and humanity that affords, the unique challenges to firm culture that have arisen with the rise in remote working, and more.

Important Links


Brian Kush on LinkedIn

About the Guest

Brian Kush, PCC, CPA, is the founder of Intend2Lead, a leadership development firm that  specializes in leadership coaching, consulting, and group learning for those in the accounting profession. Intend2Lead stresses cultivating a sense of belonging and love for people and work.

Brian formerly spent over a decade at AuditSense, where he provided leadership, professional, and other critical skills training and consulting to hundreds of CPA firm clients across the United States. He formerly served as Vice President of AuditWatch, and was a senior auditor at Ernst & Young at the start of his career.

Brian earned his bachelor’s in commerce and accounting from the University of Virginia in 1994. He earned a leadership coaching certificate from Georgetown University in 2010.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.