With Michael Ly

Episode 131 of The Unique CPA features Randy’s insightful discussion with Michael Ly, CEO of Reconciled, a leading virtual bookkeeping and accounting firm. Michael talks about building Reconciled from the ground up and his key strategies for growth, including acquiring other accounting firms. He provides valuable perspectives on remote work culture, the current state of AI in accounting, and his outlook on the future of the profession. He follows up with practical advice on building a thriving remote business, as well as a better understanding of trends shaping the industry—a must-listen for anyone looking to learn from the experiences of a successful entrepreneur.

Important Links

Michael Ly on LinkedIn

Michael Ly on Twitter


About the Guest

Michael Ly is an accounting and fintech entrepreneur who has served in a variety of financial leadership capacities, from Controller to CFO. He founded Reconciled in 2015 as entrepreneurs’ demand for bookkeeping services grew and the technology to serve them online came to a good level of maturity. Reconciled has grown quickly and was selected by Intuit as a 2016 Firm of the Future Runner-up and 2018 US Firm of the Future, recognizing it as one of the most future-ready and forward-thinking firms in the world.

Michael’s exposure to startup accounting ecosystems has given him insights into the opportunities around the data sitting in accounting systems. He co-founded Saasable in 2020 to take that data and build PunchPay, which is now lending to small businesses.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.