The Benefits of A Highly Niched Virtual Business

As the founder and Managing Director of Lance CPA Group, Joshua Lance has created a doubly unique CPA firm. Firstly, it is an entirely virtual practice with its 14 employees spread across the country. Secondly, it provides accounting and consulting services only to craft breweries and digital agencies. In this episode, Josh shares the journey that led him to establish such an unusual accounting firm, the benefits of having a virtual-only and highly-niched practice, and some of the unusual and interesting activities that keep the country-wide employees feeling connected and part of the team.

Joshua Lance is the founder and Managing Director of Lance CPA Group, a virtual CPA firm that focuses on providing accounting and consulting services to craft breweries and digital agencies. A licensed Certified Public Accountant and Chartered Global Management Accountant, Josh spent his early career at Crowe LLP before working as a Controller at an ultra-high net worth family office. Josh is also an adjunct professor at Northwestern University in Evanston, IL teaching accounting in the Farley Center for Entrepreneurship and McCormick School of Engineering. Josh was honored by being selected to the 2017 class of the AICPA Leadership Academy and was named as one of the 40 under 40 in 2017, 2018, and 2019 by CPA Practice Advisor. Josh was recently appointed to the Illinois CPA Society Board of Directors and the AICPA PCPS Executive Committee.

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