With Alan Whitman

On Episode 154 of The Unique CPA, Randy Crabtree engages in a far reaching discussion with Alan Whitman, former CEO at Baker Tilly, who now serves as an advisor and coach to professionals. They delve into the necessary evolution of the accounting profession, exploring themes of innovation, breaking traditional molds, and fostering a sustainable and attractive future for CPAs. Whitman shares his remarkable journey from a bright-eyed associate to a visionary leader, emphasizing the vital shifts needed in professional services and the “enjoyment gap” that seems to exist in the accounting profession, driving the pipeline problem we are currently facing.

Important Links


Alan Whitman on LinkedIn

About the Guest

Alan Whitman is a seasoned executive and highly recognized leader known for his ability to inspire and navigate people around bold ideas and uncomfortable change.

During his nearly decade-long tenure as Chairman and Chief Executive Officer of Baker Tilly US, the CPA and accounting firm grew revenue by 3x, went global for the first time while expanding into 15 new domestic markets, and successfully completed over 20 mergers & acquisitions in a matter of a few years.

An advocate and catalyst for change in the accounting profession and in the professions generally, Alan now operates an advisory business where he shares his experience to help CEOs and their key stakeholders “break the mold” of conventions to inspire and navigate intentional change.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.