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Redefining Success in Accounting

Redefining Success in Accounting

Unique CPA Featured Image Ep 196 Liz Farr - Redefining Success in Accounting - Tri-Merit

Looking Ahead with Liz Farr

Episode 196 of The Unique CPA brings Liz Farr, a CPA and influential freelance writer, in conversation with Randy Crabtree. Liz discusses her diverse career path and how she transitioned from biochemistry to linguistics, then eventually to accounting, and finally writing within the profession. Taking a 30,000 foot view, they discuss the significant shifts happening in accounting such as innovative firm models, improvements in work-life balance, and the importance of a strong firm culture. Liz highlights the new generation’s entrepreneurial approach and the increasing emphasis on leadership and technology integration, as both reflect on their personal experiences and the evolving landscape, expressing optimism about the future of the profession.

About the Guest

farr - Redefining Success in Accounting - Tri-MeritLiz Farr is a B2B copywriter who is also a Certified Public Accountant. She spent 15 years working in tax and accounting, first at a small H&R Block office in rural New Mexico, then at several small public accounting firms in Albuquerque, New Mexico, and earned her CPA license in 2005. 

A freelance writer since 2015, Liz has been writing website copy, blog posts, newsletters and case studies for accountants and bookkeepers around the world. In 2017, I began writing for the Journal of Accountancy, AccountingWEB, and Intuit’s Firm of the Future blog. She’s also worked as a biochemist, a relational database annotator, and even studied linguistics at the graduate level. Liz’s training in copywriting comes from American Writers and Artists, Inc., where she is a member of the prestigious Circle of Success and the Professional Writers Association.

Meet the Host

Randy Crabtree, CPA

randy crabtreeRandy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.

   

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