After working in marketing and communications for nearly three decades, Dana still gets excited about
developing marcom strategies that help bring a brand to life.
Prior to joining Tri-Merit, Dana worked at CPAmerica – a well-respected trade association for
independent accounting firms. It was here that Dana became immersed in the world of accounting and
finance. By serving as the liaison to the tax committee and overseeing the annual tax conference, Dana
was introduced to the world of specialty tax and to Tri-Merit.
Dana has worked in numerous industries outside of the accounting space including association
management, b2b publishing, marketing & advertising services, technology and SaaS, food and
restaurant, retail and merchandising, entertainment and music, and life sciences.
Dana has a Bachelor of Science in Marketing from Southern Illinois University, and lives in Gainesville,
Fun Fact: In a past life, Dana worked in concert promotions where she promoted a wide range of
national acts across musical genres including country, rock, heavy metal and hip hop.