Episode 67 of The Unique CPA is all about the subscription model and how it can be applied to public accounting. Randy talks to Ron Baker, a LinkedIn Influencer acclaimed by Accounting Today and host of The Soul of Enterprise.

Important Links

Ron Baker

Email: ron@verasage.com

Twitter: @RonaldBaker

VeraSage Institute

The Soul of Enterprise

About the Guest

Ron Baker is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. His mission is “To, once and for all, bury the billable hour and timesheet in the professions”. He also hosts the radio talk-show The Soul of Enterprise: Business in the Knowledge Economy on www.VoiceAmerica.com.

Ron has toured the world, spreading his value-pricing message to over 250,000 professionals. He has been named on Accounting Today’s 2001 to 2007, and 2011 to 2021, Top 100 Most Influential People in the profession; voted among the Top Ten Most Influential People in the profession in 2012—2021; selected as one of LinkedIn’s Influencers; inducted into the CPA Practice Advisor Hall of Fame in 2018; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation

His most recent book,The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, is the seventh he has authored.

Meet the Host

Randy Crabtree, CPA


Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumburg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.