Why Innovative Concepts are Essential for Improvement

The world of accounting is changing more and faster than ever before. In particular, many firms are now introducing other services to offer their clients such as data analysis, marketing, technology and more. In this episode, Michael Platt, managing principal of The Platt Group, shares information on how firms can prepare for the next recession, as well as insight into the needs and thoughts of young professionals with respect to hiring and retention. He also discusses equity versus non-equity partners and some of the pros and cons of each as seen by new or prospective employees. 

Mike Platt, the managing principal of The Platt Group, has been working with firms since 1985. As a past executive of two accounting firm associations and co-founder of AccountingWEB.com, Mike has helped large local and regional firms across North America grow and thrive. A frequent speaker, Mike specializes in benchmarking trends, best practices of successful firms and is a frequent presenter, speaker and facilitator at partner retreats. Mike’s interest in working with the accounting profession has been fueled by his desire to help professionals reach their potential. He says, “My goal is to help others see things differently, motivate them to do things differently, and provide ideas of how others like them have successfully overcome the obstacles that are common in professionals’ lives.”

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Meet the Host

Randy Crabtree, CPA

randy.crabtree@tri-merit.com

Randy Crabtree

Randy Crabtree, co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession.

Since 2019, he has hosted the bi-weekly “The Unique CPA,” podcast, which ranks among the world’s 10% most popular programs (Source: Listen Score). You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser (Tax-saving opportunities for the housing and construction industries) and he is a regular presenter at conferences and virtual training events hosted by CPAmerica, Prime Global, Leading Edge Alliance (LEA), Allinial Global and several state CPA societies. Crabtree also provides continuing professional education to top 100 CPA firms across the country.

Schaumberg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC).

Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies.